Aimutis Joins Panel at Bridge2Food Summit

Bill Aimutis, executive director of the NC Food Innovation Lab (NCFIL), was recently quoted in “The new plant-based reality: Bridge2Food panel discusses market obstacles, opportunities” in FoodNavigator-USA. 

Plant-Based Foods Market Expands Despite Challenges

As a panelist during the session entitled “The Elephant in the Room: Is the Plant-Based Industry Really Dead?” at the Bridge2Food Summits America, Aimutis offered insight into some of the challenges — and opportunities — facing the plant-based food industry. 

Plant-based food companies are fighting for shelf space in grocery stores and pivoting to meet consumer demands. One shift Aimutis reported was a return to “retro” frozen food products as a result of the pandemic. To remain competitive with animal-based products and stay attractive to the younger Gen Z population, many of whom influence their households’ buying habits, plant-based foods need to deliver on taste, texture, nutrition and price. 

Find Out More

To learn about more of the challenges facing the plant-based industry and how companies can mitigate them, read the full article here. 

If you’re interested in partnering with us to create or improve plant-based food items, reach out to us. We can guide you each step of the way, from concept to commercialization.